Our story
Ferry grew up with golf. For him, it is a true family sport one that created some of his most meaningful and beautiful memories. Something he now wants to pass on to his own family.
The beginning
In 2024, the story began when Ferry and Roel reconnected after a long and successful collaboration at an innovation company. Around that time, Ferry was searching for the perfect golf set for his two-year-old son, William. Despite extensive searching, he couldn’t find clubs that truly met his expectations.
Our development
In 2025, we began designing and building a new vision of what golf can mean for toddlers. Through hands-on prototyping and testing, we started shaping a brand made to spark curiosity, confidence and a genuine love for the game.
Our success
Our success today is a brand that makes family golf memories possible. We’ve built a community of kids, parents and grandparents who share the same desire to pass on their passion for golf to the next generation.
Meet the team
Archie
The heart and face of WOOW. Archie helps kids feel brave on the golf course, one tiny swing at a time. Always smiling, always cheering, never judging.
Ferdinand, Co-Founder
Raised on the golf course and now raising two little golfers of his own. Ferdinand knows golf inside out and is on a mission to make it a family sport again.
Roel, Co-Founder
New to golf but instantly hooked. Roel turns big ideas into playful products and makes sure everything looks good, feels right and works for kids.
William, Chief Innovation
Our youngest team member and most honest critic. William comes up with the best ideas, tests everything himself and makes sure WOOW stays fun first.